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Webinar: Maximizer demonstrates how CRM can help businesses reduce marketing costs while generating leads
By RealWire Last updated: 8th März 2013BRACKNELL, UK – 7 March, 2013 - Maximizer Software will be hosting an exclusive webinar on Wednesday 27 March, to offer practical insight into how Customer Relationship Management (CRM) systems can be optimised to help businesses get more for less when it comes to their marketing spend. The webinar will last approximately 45 minutes, beginning at 10:30am GMT, and is a must for all senior marketers.
In today’s difficult business climate, many marketing departments are seeing their budgets cut, while struggling with higher lead generation targets and managing these conflicting pressures can seem a daunting task. CRM can be an invaluable tool for all companies looking to drive productivity and revenues and many companies purchase CRM software in order to support their sales teams in the pursuits of new business. But often they do not realise that most CRM solutions can support their lead generation efforts too, so CRM is a crucial advantage for that, especially for marketing teams striving to meet tough goals.
The webinar, hosted by guest speaker Ian Wallace, managing director of CABC – a Maximizer Elite Certified Solution Provider – will demonstrate how CRM can help businesses reduce their monthly costs by using Maximizer campaign tools rather than an external email service, saving time, yet still generating leads and, in doing so, optimising marketing activities while streamlining operations and increasing productivity.
The webinar will provide an overview and tips on how to:
- create a favourite list of segmented data to mail;
- create or import existing email templates;
- use personalised fields to target your message;
- track up to five unique URLs;
- track campaign results, including calculating campaign Return on Investment (ROI);
- and with CABC’s unique add-on, automate bounce-back and cleaning tasks.
Mike Richardson, Maximizer Software’s managing director, EMEA, comments: “Companies need to improve the efficiency of their marketing campaigns in today’s difficult market conditions and CRM is essential in helping them do that. At a time when delivering positive ROI is more important than ever, it is critical that marketing campaigns are highly targeted and drive revenues. Maximizer CRM automatically ensures that email marketing communications are on-target and effectively personalised, enabling businesses to eliminate inefficient processes and improve ROI.”
If you would like to take part in the exclusive webinar, click here to register today or call Chiara Briganti on +44(0)845 555 9960.
Alternatively, if you wish to have a 1-2-1 demo of Maximizer CRM 12 Winter 2012, contact us today on +44 (0)845 555 99 55 or email us at [email protected] to book a time convenient to you.
Or visit our website at https://www.max.co.uk/ and review our library of previous recorded webinars for further information on our products, CRM strategies and product demonstrations.
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About Maximizer Software
Since 1987, Maximizer has delivered Customer Relationship Management (CRM) software and professional services meeting the needs, budgets and access requirements of entrepreneurs, small and medium businesses and larger corporations. Simple, configurable and affordable, Maximizer CRM enables organizations in all industries and markets to increase sales, enhance marketing, and improve customer service while boosting productivity and revenues. Headquartered in Canada, with worldwide offices and business partners, Maximizer Software has sold over one million licences to more than 120,000 customers. For more information, please visit: www.max.co.uk
Media Contacts:
Anita Holley
Head of Marketing, EMEA
Maximizer Software Ltd.
Tel: +44 (0)845 555 99 55
Direct: +44 (0)845 555 99 60
Email: [email protected]
Hugh Filman or Eleanor Caine
Lindsell Marketing
Tel: +44 (0)20 7402 0510
Email: [email protected]
or [email protected]
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